I design how brands look, move and make sense. My work sits between identity and digital products, where strategy has to become something people can see, understand and actually use.
Over fourteen years, my path has moved through Potenza, Milan, Bologna, Genoa, Varese, Lugano and Oslo. Each place changed the way I observe, collaborate and design. Today I work mainly remotely with teams wherever the right project happens to be.
I have contributed to projects for Sky, Unipol, Tangity (NTT DATA) and Say.Social. I was the first ADCI Ambassador in Basilicata and founded LIFE Design Festival in Potenza. Good design should travel; good collaboration already does.
Design is not decoration. It is the clearest language for shifting how people think — and act.
Identity with a voice. Digital with a point of view.
Design belongs to everyone — especially where no one expects it.
Before making anything, I listen: to the brief, the context and the things nobody thought to put in the brief. The right question usually saves more time than the fastest answer.
Clarity before pixels. I define the problem, the priorities and what success should look like, so every choice has a reason beyond “it looks good”.
Strategy becomes a visual system: identity, interface, type and motion. Beautiful enough to earn attention; coherent enough to keep it.
A project is not finished when the files leave my desk. I stay close through implementation, test what matters and make sure the idea survives contact with reality.
“Michele puts everyone at ease, listens, and gets the best out of the team while holding a firm line on the creative calls. He turns complex concepts into concrete, never obvious solutions — from micro-interactions to typography — building a visual language that is clear and buildable.”
“He works with rare precision. Every delivery is exactly what was needed — often better than we pictured it.”
“He is one of the few designers who knows the difference between making nice graphics and solving real problems. With him the process always runs smooth.”
“On time, precise, with an eye that makes the difference. The identity he built represents us completely.”
“He brought a vision we did not know we needed. LIFE Festival was born out of that one conversation — look where it is now.”