“Michele puts everyone at ease, listens, and gets the best out of the team while holding a firm line on the creative calls. He turns complex concepts into concrete, never obvious solutions — from micro-interactions to typography — building a visual language that is clear and buildable.”
MICHELE ARLEO
Visual / Brand& UI Designer
Freelance
UX/UI
Digital Art Director
Brand Designer
LIFE Design Festival
ADCI Local Ambassador
No, the logo doesn't need to be bigger
It won't take 5 minutes
Yes, this is a real job
I pick the font
White is a color
No, it's not Canva
The brief was different
I don't do logos for 50€
Kerning matters
Freelance doesn't mean free
Manifesto
DESIGN IS NOT DECORATION.
IT IS THE CLEAREST LANGUAGE
FOR SHIFTING HOW PEOPLE
THINK — AND ACT.
Potenza
Milan
Lugano
Oslo
Bologna
Varese
Venice
Genoa
Potenza
Milan
Lugano
Oslo
Bologna
Varese
Venice
Genoa
About
CRAFT.
VISION.
FIRE.
0
Years of practice
0
LIFE Festival editions
SKY
Unipol · NTT DATA
#1
ADCI Amb. Basilicata
First ADCI Ambassador in Basilicata. Founder of LIFE Design Festival in Potenza — the first design festival ever born in the region, now in its second edition with international guests.
I am Michele Arleo, art director and UX/UI designer between Varese and Lugano. I have worked for Sky, Unipol, NTT DATA and for brands worth talking about over dinner.
Design belongs to everyone — not only to the cities that already have it.
UX/UIArt Direction
Brand IdentityVisual Design
FigmaAdobe CC
PrototypingDesign Systems
BETWEEN IDENTITY,DIGITAL EXPERIENCESAND DESIGN CULTURE.
DESIGN BELONGSTO EVERYONE.
Not only to the cities that already have it.
You're doing great
Keep scrolling
Don't stop now
Almost got you
A little more
It is worth it
Good stuff below
Trust me
You're doing great
Keep scrolling
Don't stop now
Almost got you
A little more
It is worth it
Good stuff below
Trust me
Side project — Founder
LIFE
FESTIVAL.
LIFE Design Festival is the first design festival ever born in Basilicata. Now in its second edition, with international guests. It started from a quiet anger and a lot of love for a forgotten region.
View the project →Process
HOW I WORK.
← DRAG →
LISTEN
Every project starts with silence and listening. I understand before I draw — the right questions are worth more than fast answers.
Design
Vision
Identity
Process
Impact
FEEDBACK
WHAT THEY SAY.
01 / 05
“He works with rare precision. Every delivery is exactly what was needed — often better than we pictured it.”
“He is one of the few designers who knows the difference between making nice graphics and solving real problems. With him the process always runs smooth.”
“On time, precise, with an eye that makes the difference. The identity he built represents us completely.”
“He brought a vision we did not know we needed. LIFE Festival was born out of that one conversation — look where it is now.”