“Michele puts everyone at ease, listens, and gets the best out of the team while holding a firm line on the creative calls. He turns complex concepts into concrete, never obvious solutions — from micro-interactions to typography — building a visual language that is clear and buildable.”
MICHELE ARLEO
Visual / Brand& UI Designer
Freelance
UX/UI Design
Creative Direction
Brand Identity
LIFE Design Festival
ADCI Ambassador
No, the logo is big enough
Good ideas take more than five minutes
Visual Systems
Figma, with intent
White space is working
Design Culture
The brief is where the work begins
Beautiful. Useful. Buildable.
Yes, kerning matters
Freelance. Fully committed.
Manifesto
DESIGN IS NOT DECORATION.
IT IS THE CLEAREST LANGUAGE
FOR SHIFTING HOW PEOPLE
THINK — AND ACT.
Potenza
Milano
Lugano
Oslo
Bologna
Varese
Venezia
Genova
Potenza
Milano
Lugano
Oslo
Bologna
Varese
Venezia
Genova
About
SHARP EYES.
CLEAR IDEAS.
NO SHORTCUTS.
0
Years of practice. Still curious.
0
LIFE Festival editions — and counting.
SKY
Unipol · Tangity · Say.Social
#1
First ADCI Ambassador in Basilicata
I’m Michele Arleo, a Senior Visual, Brand & UI Designer working across identities, digital products and the spaces where the two meet. I turn complex ideas into visual systems people can understand, use and remember.
My work has taken me through Potenza, Milano, Bologna, Genova, Varese, Lugano and Oslo — and into teams much farther away. Today I work mainly remotely, because good collaboration depends more on clarity than on a shared postcode. Along the way, I have worked with Sky, Unipol, Tangity (NTT DATA) and Say.Social.
I ask the awkward questions early, choose type with unreasonable care and use motion only when it has something to say. I was the first ADCI Ambassador in Basilicata and founded LIFE Design Festival in Potenza, because design culture should travel too.
Skills
UX/UI DesignCreative Direction
Brand IdentityVisual Systems
Motion DirectionPrototyping
Design SystemsFigma
Adobe CC
IDENTITY WITH A VOICE.DIGITAL WITH A POINT OF VIEW.CULTURE WITH A PULSE.
DESIGN BELONGSTO EVERYONE.
Especially where no one expects it.
Still here?
Good.
Follow the thread.
Details matter.
So does the big picture.
Motion, with a reason.
No filler ahead.
Keep going.
Still here?
Good.
Follow the thread.
Details matter.
So does the big picture.
Motion, with a reason.
No filler ahead.
Keep going.
Independent cultural project — Founder
LIFE
FESTIVAL.
LIFE Design Festival began in Potenza with a simple, slightly stubborn question: why should design culture always happen somewhere else? It became the first design festival born in Basilicata and is now in its second edition, bringing international voices into a region too often left outside the conversation.
Explore LIFE →Process
HOW I WORK.
← DRAG →
LISTEN
Before making anything, I listen: to the brief, the context and the things nobody thought to put in the brief. The right question usually saves more time than the fastest answer.
Design
Vision
Identity
Process
Impact
FEEDBACK
IN THEIR WORDS.
01 / 04
“Michele is a collaborative and proactive professional, always ready to bring ideas, perspectives and solutions that genuinely make a difference. Working with him means having an open, practical and constructive exchange, and he has a real ability to add value both to the project and to the people around him. It is always a pleasure to work with him.”
“Michele has a natural ability to put people at ease, listen carefully and bring out the best in those around him, while remaining confident and decisive in creative direction. He turns complex ideas into clear, distinctive and practical visual systems, balancing the bigger picture with the smallest details. His creativity, reliability and sense of ownership make him someone a team can confidently rely on throughout the process.”
“Michele has an exceptional ability to understand what a client really needs and translate it into the right product. His creativity raises the quality of the whole collaboration. He turns an idea into a complete, coherent visual language that makes a brand sharp, distinctive and immediately understandable through color, typography and every visual choice.”